Shopfront Awards

Dorchester’s Shopfront of the Season Awards aims to highlight businesses that enhance the town’s visual appeal and contribute positively to the local economy and Conservation Area. Each season, members of the public will be invited to nominate their favourite shop fronts based on the following criteria:

  • Sympathetic to the heritage setting/conservation area
  • Accessible and inclusive
  • Inviting and welcoming
  • Well maintained
  • Attractive and distinctive window display

The next season’s shopfront awards will be Christmas themed!

The winning business will receive:

  • A cash prize jointly funded by Dorchester Town Council and Dorchester BID
  • A printed certificate and digital winner’s badge
  • An invitation to serve as a guest judge in the next season

Previous winners of the Shopfront of the Season Award have included:

  • Fudges Wool & Haberdashery, Durngate Street (Summer 2026)
  • Wedding Time Bridal Salon and Men’s Formalwear, High East Street (Spring 2026)
  • Creative Image Studios, Antelope Walk (Winter 2025)
  • Serenity Nails & Beauty, High West Street (Autumn 2025)

Read more about our previous winners below.

fudge’s wool shopfront

Summer 2026 Shopfront of the Season Awards Winner!

Dorchester Town Council and Dorchester Business Improvement District (BID) are delighted to announce that Fudges Wool & Haberdashery on Durngate Street has been crowned the winner of the summer 2026 Shopfront of the Season Awards in Dorchester.

Fudges have won a cash prize of £500 and will be invited to be a guest judge for the Christmas Shopfront of the Season Awards.

The judges were Cllr Les Fry, Chair of the Town Centre Action Group and Mayor of Dorchester, and Neil Strudwick, Dorchester BID chairman.

Tori Weston, owner of Fudges, said: “I absolutely adore being in our little shop and I have the best customers, who are always supportive and lots have told me that they have nominated us for the competition, I am really touched they have taken the time to do it. My Husband has been roped into helping me with the window, all the rain through January and this dry weather has taken its toll, so this competition came at just the right time to get it looking a little fresher, we have had some nice Sundays together cleaning and painting!”

The Mayor, Cllr Les Fry, said: “It was a pleasure to present the certificates following the recent round of shop front awards.  Fudges Wool Shop in Durngate Street was a very worthy winner, a well-presented shop front exterior with an intricate woollen knitted window display.  Some very nicely presented shop fronts were shortlisted and if your favourite shop was not among these then please take part in the next round of the scheme as they could win £500”

Neil Strudwick, BID Chair said: “As Dorchester BID Chairman, this joint project between ourselves and the Town Council I feel has been a huge success. It has shown that Dorchester has some wonderful successful businesses both established and new that take pride in themselves and the town.”

The runners-up were Great Western Camping, Crafty Cuppa, Mid-Dorset Mencap charity shop and the Brewery Square Concierge Office.

The judges visited the five businesses that received the highest number of public nominations and were “thrilled with the number of nominations from the public and very proud of Dorchester and all of the wonderful businesses that were nominated”.

Finalists

Spring 2026 Shopfront of the Season Awards Winner!

Dorchester Town Council and Dorchester Business Improvement District (BID) are pleased to announce the winner of the Spring Shopfront of the Season. Wedding Time Bridal Salon and Men’s Formalwear received the highest number of nominations, with residents praising its elegant seasonal displays, the charm of its Grade II listed frontage, and the joy its spring window brings to passers‑by. The owners spoke proudly of maintaining the building’s historic character while creating simple, colourful displays that draw people in and spark conversations about the shop’s heritage. Huge congratulations to Wedding Time!

The five finalists for the Spring 2026 Dorchester Shopfront of the Season Awards. This spring’s competition drew an impressive 190 nominations, reflecting the enthusiasm residents have for the independent businesses that brighten the town. The five businesses with the highest number of nominations were Wedding Time Bridal Salon and Men’s Formalwear, Nikki’s Little Play Café, Bells Hair Salon, The Wooden Floor Specialists (Dorset) Ltd, and Loving by Nature.

Nikki’s Little Play Café was celebrated not only for its inviting and inclusive window—despite having limited display space—but also for its role as a vital community hub for families. Nominators highlighted the café’s imaginative, screen‑free play environment, its commitment to accessibility, and the delight its window brings to children who pass by.

Bells Hair Salon earned admiration for its consistently colourful and creative displays, which change with the seasons and special occasions. Many noted the owner’s personal dedication, describing the salon as warm, welcoming, and thoughtfully designed both inside and out.

The Wooden Floor Specialists (Dorset) Ltd were recognised for their sympathetic transformation of an older building and the friendly, family‑run service that complements their smart, appealing frontage. Nominators described the business as outstanding in both presentation and customer care.

Loving by Nature was praised for its strong community involvement and the remarkable dedication of its owner, who balances running the shop with raising three children. Residents described the business as a valued independent retailer that consistently goes above and beyond to help customers.

Presentation of the award to Tyra Goosen from Creative Image Studios (1)

Winner announced in the Winter 2025 Shopfront of the Season Awards!

Dorchester Town Council and Dorchester Business Improvement District (BID) are delighted to announce that Creative Image Studios in Antelope Walk has been crowned the winner of the Dorchester Shopfront of the Season Awards – Winter Edition. Creative Image Studios have won a cash prize of £500 and will be invited to be a guest judge for the Spring Shopfront of the Season Awards in 2026.

Tyra Goosen, owner of Creative Image Studios said “This award means so much to use because it truly belongs to our students. Every single element in the window was made by them, with everyone contributing in their own way – painting, decorating, ad generously donating lights and baubles. We are going to put the prize towards upgrading our studio hearing and lighting, helping us keep the space warm, welcoming and accessible for everyone who comes through our doors. What emerged was something far more meaningful than a display: a shared creative effort that brough people together and reflected the care our community has for this historic town. We’re incredibly proud of our students and deeply thankful to Dorchester Town Council and Dorchester BID for recognising the hear, inclusivity and community spirit behind it.”

The finalists were:

  • Creative Image Studios on Antelope Walk
  • Tom Browns pub on High East Street
  • Mutt Everything Dog in Brewery Square
  • Head 2 Head Hair Design on Trinity Street
  • Temple Hill Property Management on High West Street
Serenity

Winner announced in the Autumn 2025 Shopfront of the Season Awards!

Dorchester Town Council and Dorchester Business Improvement District (BID) are delighted to announce that Serenity Nails & Beauty on High West Street has been crowned the winner of the inaugural Dorchester Shopfront of the Season Awards – Autumn Charm Edition. Serenity Nails & Beauty have won a cash prize of £500 and will be invited to be a guest judge for the Winter Shopfront of the Season Awards.

Judges Cllr Les Fry, Chair of the Town Centre Action Group and Nick Rawlings, Dorchester BID Director commented that “Serenity have created a beautiful Autumnal window display and whole frontage is bright and welcoming. The building is well maintained, has level access and the shop sits well in the street scene.”

The judges visited the five businesses that received the highest number of public nominations and were “thrilled with the number of nominations from the public and very proud of Dorchester and all of the wonderful businesses that were nominated”.

A total of 313 nominations were received overall for 43 town centre businesses. The Winner Serenity received glowing praise in the online public nomination forms, with comments highlighting their immaculate seasonal displays, welcoming staff, and commitment to brightening up the high street. Many noted how their thoughtful decorations bring joy throughout the year, from Christmas to Easter, Halloween to Summer.

Sharon Page, Owner of Serenity Nails & Beauty said “I’m absolutely thrilled to have won — it’s such a lovely surprise! I was already so pleased just to be one of the five finalists, but to actually win is overwhelming. I want to say a big thank you to all our wonderful clients who voted for us. We’ve been creating seasonal window displays for almost 21 years now, and it’s something we really love doing. It’s all about bringing a bit of colour and joy to our clients, our staff, and everyone in Dorchester who passes by. Dorchester is such a wonderful place to work and visit. We’ve already started working on our Christmas window — I can’t wait to share that next! And well done to all the other businesses who took part — it means a lot to be part of such a creative community.”